The Big Ten Network has overhauled its B1G+ streaming app ahead of the 2026-27 college football season, introducing new design and technology features aimed at improving user experience.
The app, originally launched in 2011 as BTN2Go, now includes an enhanced search function powered by Sportradar and WSC Sports. A new “Moments” feature offers a scrollable feed of vertical video highlights and analysis, also developed by WSC Sports.
New features aim to boost engagement
Jordan Maleh, Big Ten Network’s vice president of digital, said the updates were driven by user feedback. The app hadn’t undergone a “true redesign” in five years, and Maleh acknowledged a previous “lack of sophistication and consistency.”
The “Moments” feature is designed to make the app “more sticky,” borrowing from similar tools in the ESPN and Fox One apps. Maleh said live events account for 80% of the app’s viewing experience, while video on demand makes up the remaining 20%. “How do we make the app, from a mobile perspective, a little bit more sticky?” he said. “We think ‘Moments’ for us is going to be a good use case.”
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Other updates include a dark mode interface, customizable home screen icons featuring users’ favorite school logos, and an improved event calendar. The calendar allows users to toggle between daily and weekly views of the Big Ten’s cross-sports schedule.
Design consistency across platforms
The redesign also aims to create a more uniform experience across mobile, web, and connected television interfaces. Maleh said about 60% of B1G+ viewership occurs on connected devices, compared to 30% on mobile and 10% on web.
“Before the refresh, if you were watching on connected, then went over to mobile, [the experience] was relatively consistent,” he said. “But it didn’t look [consistent] from a design perspective, it wasn’t easy for the user to understand going from platform to platform.”
The app is available at two price points: an $89.99 annual subscription or a $12.99 monthly rate. Maleh declined to disclose subscriber numbers, stating the network does not share those figures publicly.