“There’s a lot of work to do.”
Those aren’t my words. They belong to Jay Prasad, the newly appointed CEO of Owl AI, a sports technology startup. The company announced his leadership transition last week, and Prasad’s list of immediate priorities is long.
His agenda includes driving commercial growth, hiring key positions like a CTO and head of business partnerships, securing a strategic capital investment in early 2027, and establishing physical offices in California and New York. The West Coast hub would sit near tech talent, while the East Coast one would be close to league offices.
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At the same time, the startup is pushing forward with its product rollout. Since launching last summer, Owl AI has already deployed its platform with three professional leagues: the X Games, Major League Pickleball, and SuperMotoCross.
A New Analytical Agent for Broadcast Booths
Prasad’s arrival coincides with the imminent release of a new product called The Owl Analyst. The tool, tested earlier this month, is designed to function as an agent that “watches along with the action,” he said.
The Analyst processes information from Owl’s AI modeling across raw camera feeds. It then generates talking points for commentators, converting data into viewer-friendly tidbits. “The Analyst is able to give you live commentary,” Prasad explained. “But we also can… push live factoids for the broadcast to see.”
The goal is twofold: better coverage and direct utility for talent.
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He expects a public release soon, with “the next four or five” agents already in development. Those will offer more capabilities within what it calls its scalable intelligence ecosystem.
Building Intellectual Property in Sports Tech
Prasad sees a significant gap in the market.
“The sports tech industry, and this may come off a bit abrasive,” he said, “but most of it doesn’t develop a lot of core intellectual property technology, especially in this space.” The gap convinced Prasad to take the CEO role. Both he and predecessor Josh Gwyther envision a future where the platform’s officiating tools help democratize the creation of new leagues, providing the foundational structure to “stand up the next emerging sport.”
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Those early partnerships serve as proof of concept.
“I firmly believe that is how you build a scalable future for sports and entertainment,” Prasad said. He emphasized that the system must be agentic—capable of creating outcomes autonomously. “It can’t just generate data. It can’t just be another dashboard.”
Prasad’s wide-ranging to-do list reflects a startup in rapid execution mode, balancing foundational business-building with the pressure to ship new products. The immediate future involves launching The Owl Analyst, filling critical leadership roles, and proving its value to a broader slate of partners.