Dunkman will return for a second season in 2027, backed by TNT Sports, Hall of Famer Shaquille O’Neal and Authentic Brands, who aim to grow the dunk‑focused league beyond the United States.
Season 1 performance and social reach
The inaugural campaign aired weekly on TNT, drawing a modest TV audience, but the league leaned heavily on social platforms for exposure.
O’Neal told the league’s media partner that the athletes “create brands for themselves,” noting that highlights posted online are the real draw.
“This is what I would refer to as a 21st century property, meaning we understood that the ratings would be what they were. They’re on TNT, it’s a 55+ audience,” said Craig Barry, TNT Sports EVP and chief content officer.
Season 1 amassed 1.5 billion views and over 33 million engagements across Instagram, Facebook, TikTok, X and YouTube, with roughly 94 % of those views coming from users who didn’t follow the official accounts.
On China’s Douyin short‑video service, the league topped trending topics during the championship round, as local competitor Dengxing Chen faced American Cam Hazzard.
International qualifier plans
For the 2027 edition, organizers are plotting a series of regional qualifier events both at home and abroad, using an open‑competition format.
Shaquille O’Neal said he’s already reviewing submission tapes and intends to “travel the world,” with talks underway for events in China and Poland.
The move could give up‑and‑coming dunkers a chance to showcase skills without the barrier of a formal contract, potentially widening the talent pool.
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From a practical standpoint, this global push may lower travel costs for athletes who already compete internationally in other basketball circuits, making participation more feasible.
Details on dates and venues will be released later, according to league officials.
Venue strategy and broadcast talent
Season 1 took place at the Overtime Elite Arena in Atlanta, a setting that contributed to the event’s lively atmosphere.
Barry emphasized that the venue itself becomes part of the show, fueling both fan energy and performer momentum.
He also credited the broadcast team—featuring former players Vince Carter, Dwight Howard, Draymond Green and host Adam Lefkoe—for adding instant credibility.
TNT holds an equity stake in the league, reinforcing its commitment to the property’s growth.
Future events may explore smaller, intimate locations to replicate the “X Games‑type vibe” that Barry likened the first season to.
Official announcements about the next set of qualifiers are expected in the coming months, keeping fans and participants on alert.