The Royal Bank of Canada has signed a multiyear partnership with Canucks Sports & Entertainment, making it the Official Bank of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, Rogers Arena and Rogers Forum. This deal is designed to drive value among fans and communities across British Columbia, the bank said in an announcement.
Shannon Cole, RBC’s chief brand officer, said Vancouver has always been an important market for the bank. “Across our business, we’ve seen firsthand how the right sponsorship can help us uniquely achieve real brand and business outcomes while deepening relationships with our clients,” she said.
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RBC already serves more than two million clients in British Columbia and employs over 9,000 people in the province. The bank recently announced expansion plans for its Vancouver banking and innovation hub.
The partnership isn’t just about logos on jerseys. The RBC logo will appear on Vancouver Canucks home jerseys starting with the 2026-27 NHL season, but the sponsorship covers far more than hockey. It includes the Abbotsford Canucks of the AHL, the Vancouver Warriors of the NLL, and both Rogers Arena and Rogers Forum.
Eligible RBC clients will get a dedicated entrance at all events held at Rogers Arena and Rogers Forum. Additional perks and benefits are expected to be announced closer to the NHL season. RBC will also be the Presenting Sponsor of the Canucks’ 2026-27 home opener and select Community Nights throughout the season, which the bank says will celebrate cultural and community causes.
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They will also support the Canucks for Kids Fund. That fund has granted more than $115 million to charities in British Columbia over the past 40 years.
Some observers note that corporate sponsorships of this scale often aim to build brand loyalty as much as they support local communities, but the bank insists community is central to the deal.
RBC supports 19 million clients in Canada, the United States and 27 other countries. Its sports portfolio already includes the Montreal Canadiens, Vegas Golden Knights (through City National Bank), LA Galaxy and Minnesota Timberwolves. They are also the title sponsor of two PGA TOUR events — the RBC Heritage and RBC Canadian Open — and have been the longest-standing corporate sponsor of the Canadian Olympic Committee since 1947.
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On the entertainment side, the company’s RBCxMusic platform connects music fans with live events through a longtime partnership with Live Nation Canada. That partnership includes the opening of RBC Amphitheatre in Toronto, described as one of North America’s most iconic entertainment venues.
Cole said the brand’s approach is tailored to what Canucks fans care about and what the local community needs. “Long-term, the best sports partnerships are built on trust and consistency, and trust takes time,” she said. “We’re not here for one season, we’re invested in the future and looking forward to being part of Vancouver’s story.”