The prices of beginning a fashion brand have gone down considerably, thanks to technology and e-commerce. Resale and consignment platforms like Depop, ThredUp, and Poshmark that enable individuals to buy and promote used clothes have gained popularity as sustainability turns into extra necessary for consumers. The international fashion business emits 2.1B metric tons of greenhouse gases annually, based on McKinsey. This represents about 4% of complete annual global greenhouse gas emissions — more than worldwide flights and maritime shipping mixed.
While the sustainability points inside fashion — and quick fashion specifically — usually are not new, what’s altering is how the industry’s most influential customers are beginning to respond. Shoppers act on that demand immediately, due to “See Now, Buy Now” instruments on platforms like Instagram and Pinterest. Adept social media strategies on TikTok have translated to strong gross sales for corporations like Fashion Nova, PrettyLittleThing, and Shein. The rise …